"Results-driven. Strategy-first."
Built for growth-minded B2B/B2G teams who need senior marketing strategy and the execution to back it up.
Hands-on strategic marketing leadership paired with skillful execution management. We align business goals, strategy, brand positioning, messaging, and teams to deliver effective and measurable results.
Proven method for honest assessment and quick alignment among all departments on where the company and products fit within the market.
Close partnership with CROs, Sales, and Client Services teams to define detailed, agreed-upon roles, processes, KPIs, and handoff points.
Full-year, integrated, and adjustable marketing plan based on solid market data, including budgeting and outcome expectations.
Mentoring and coaching marketing staff to execute the plan effectively and drive revenue, while instilling a culture of excellence.
"Results-driven. Strategy-first."
We often begin with a short diagnostic and graduate into ongoing leadership.
Part-time CMO/VP/Senior Director ownership across Strategy, Revenue Growth, GTM, and Team Leadership. Weekly cadence, outcomes roadmap.
Best when you need sustained senior capacity.
Focused 4–8 week build to meet a specific challenge or result.
Best when you need momentum and a milestone.
Strategic counsel, reviews, and problem-solving for an in-house team executing the work.
Best when you want a seasoned second set of eyes.
A clear, repeatable process that moves from discovery to delivery without losing momentum.
Rapid discovery of goals, constraints, and current state. We establish definitions, rules of engagement, and success metrics.
Target architecture, operating model, and milestones. We prioritize value and risk, then write the playbook.
Hands-on build with your team, knowledge transfer, and a measurement cadence that sticks.
Managing Partner & Principal Consultant
Rick McHenry is an ownership-minded marketing strategist focused on growing businesses. With 25+ years of leading growth programs and building high-performing teams, he partners with CEOs, CMOs, B2B/B2G marketing leaders, and Sales/Sales Ops to align strategy with programs that drive high-impact results.
Working with B2B, B2G, and B2C firms across multiple major business sectors and marketing segments equips Rick with a cross-fertilization of ideas as well as new and innovative techniques for growing revenue through proven marketing methods.
Send a note with your goals and/or current challenges. We'll propose a lightweight assessment and the quickest path to success.
rick@effectivemarketingstrategy.com